{"id":17213,"date":"2019-04-16T07:15:08","date_gmt":"2019-04-16T12:15:08","guid":{"rendered":"https:\/\/aquent.com\/?p=17213"},"modified":"2019-04-16T07:15:08","modified_gmt":"2019-04-16T12:15:08","slug":"top-6-digital-marketing-buzzwords-explained","status":"publish","type":"post","link":"https:\/\/www-beta.aquent.io\/en-gb\/blog\/top-6-digital-marketing-buzzwords-explained","title":{"rendered":"Top 6 Digital Marketing Buzzwords Explained"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">For anybody who works in a marketing environment, there are certain terms that crop up on a daily basis. These are common buzzwords that have become a part of every marketer's vocabulary. To anyone outside of the sector they may just seem like jargon, but understanding these terms and what they mean for your digital marketing strategy could mean the difference between running successful campaigns and being left behind!<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">In our new video series \u2018Buzzword Alert!', we break down some of the most popular buzzwords to help you better understand their meaning and their application. And, if you want to learn more or you're looking to hire digital marketing staff, be sure to download our&nbsp;<a href=\"https:\/\/web.archive.org\/web\/20211020205251\/https:\/\/go.www-beta.aquent.io\/digital-marketing-hiring-guide?utm_source=blog&amp;utm_medium=web&amp;utm_campaign=AQ_UK_dmhg&amp;utm_content=2018\">Digital Marketing Hiring Guide<\/a>.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Marketing Buzzword #1 &#8211; Attribution Modelling<\/h2>\n\n\n\n<figure class=\"wp-block-video\"><video controls src=\"https:\/\/videos.sproutvideo.com\/embed\/e89adebb101de3cf60\/e68a5a91b00ffed7\"><\/video><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Attribution modelling is a set of rules that attributes success of marketing activity to various touch points.&nbsp;The goal is to isolate which marketing tactics are working and which may be underperforming.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Marketing Buzzword #2 &#8211; Omnichannel Marketing<\/h2>\n\n\n\n<figure class=\"wp-block-video\"><video controls src=\"https:\/\/videos.sproutvideo.com\/embed\/d49ad1bc1d1de7c55c\/d7bc86020f36db3b\"><\/video><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Omnichannel Marketing is a strategy that approaches various channels as one broad delivery mechanism. From your website, to social, to email, and everything else, the goal is to create a truly seamless experience across devices and platforms.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Marketing Buzzword #3 &#8211; Marketing Automation<\/h2>\n\n\n\n<figure class=\"wp-block-video\"><video controls src=\"https:\/\/videos.sproutvideo.com\/embed\/1c9ad0be181ae6cf94\/b3767fdbb7e34234\"><\/video><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Marketing Automation is a marketing discipline that programmatically choreographs the delivery of personalised messages to drive engagement and conversion.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Marketing Buzzword #4 &#8211; Long Tail Keywords<\/h2>\n\n\n\n<figure class=\"wp-block-video\"><video controls src=\"https:\/\/videos.sproutvideo.com\/embed\/d49ad0b91b1fe0c25c\/d3006e281004cafb\"><\/video><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">When it comes to search engine marketing, long tail keywords are specific phrases consisting of three or more words. These have less competition and are therefore easier to rank for.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Marketing Buzzword #5 &#8211; Inbound Marketing<\/h2>\n\n\n\n<figure class=\"wp-block-video\"><video controls src=\"https:\/\/videos.sproutvideo.com\/embed\/a09ad0be181ae7c528\/b6fe146074f9464b\"><\/video><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Inbound Marketing is a marketing initiative that draws customers toward a brand, generating leads and interest.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Marketing Buzzword #6 &#8211; Retargeting<\/h2>\n\n\n\n<figure class=\"wp-block-video\"><video controls src=\"https:\/\/videos.sproutvideo.com\/embed\/a09ad1b4131be7c428\/2f123db147d8532d\"><\/video><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Retargeting is an advertising tactic that keeps track of visitors to your site and displays your targeted ads to them when they visit other sites online.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong><br>Download our\u00a0<a href=\"https:\/\/brand.www-beta.aquent.io\/digital-marketing-hiring-guide?utm_source=blog&amp;utm_medium=web&amp;utm_campaign=AQ_UK_dmhg&amp;utm_content=2018\" title=\"Digital Marketing Hiring Guide\">Digital Marketing Hiring Guide<\/a>\u00a0to find out more!<\/strong><a href=\"https:\/\/web.archive.org\/web\/20211020205251\/https:\/\/go.www-beta.aquent.io\/digital-marketing-hiring-guide?utm_source=blog&amp;utm_medium=web&amp;utm_campaign=AQ_UK_dmhg&amp;utm_content=2018\"><\/a><\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><a href=\"https:\/\/brand.www-beta.aquent.io\/digital-marketing-hiring-guide?utm_source=blog&amp;utm_medium=web&amp;utm_campaign=AQ_UK_dmhg&amp;utm_content=2018\"><img loading=\"lazy\" decoding=\"async\" width=\"670\" height=\"300\" src=\"https:\/\/www-beta.aquent.io\/wp-content\/uploads\/2026\/08\/Top-6-Digital-Marketing-Buzzwords-Explained-Download-Digital-Marketing-Hiring-Guide.jpg\" alt=\"Top 6 Digital Marketing Buzzwords Explained - Download Digital Marketing Hiring Guide\" class=\"wp-image-17451\" srcset=\"https:\/\/www-beta.aquent.io\/wp-content\/uploads\/2026\/08\/Top-6-Digital-Marketing-Buzzwords-Explained-Download-Digital-Marketing-Hiring-Guide.jpg 670w, https:\/\/www-beta.aquent.io\/wp-content\/uploads\/2026\/08\/Top-6-Digital-Marketing-Buzzwords-Explained-Download-Digital-Marketing-Hiring-Guide-300x134.jpg 300w\" sizes=\"auto, (max-width: 670px) 100vw, 670px\" \/><\/a><\/figure>\n","protected":false},"excerpt":{"rendered":"<p>For anybody who works in a marketing environment, there are certain terms that crop up on a daily basis. These are common buzzwords that have become a part of every marketer's vocabulary. To anyone outside of the sector they may just seem like jargon, but understanding these terms and what they mean for your digital [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_lmt_disableupdate":"","_lmt_disable":"","footnotes":""},"categories":[857],"capabilities":[],"class_list":["post-17213","post","type-post","status-publish","format-standard","hentry","category-digital-marketing"],"acf":[],"aioseo_notices":[],"aioseo_head":"\n\t\t<!-- All in One SEO Pro 5.0.3 - aioseo.com -->\n\t<meta name=\"description\" content=\"For anybody who works in a marketing environment, there are certain terms that crop up on a daily basis. These are common buzzwords that have become a part of every marketer\u2019s vocabulary. To anyone outside of the sector they may just seem like jargon, but understanding these terms and what they mean for your digital\" \/>\n\t<meta name=\"robots\" content=\"max-image-preview:large\" \/>\n\t<meta name=\"author\" content=\"Caleb Smith\"\/>\n\t<link rel=\"canonical\" href=\"https:\/\/www-beta.aquent.io\/en-gb\/blog\/top-6-digital-marketing-buzzwords-explained\" \/>\n\t\t<meta name=\"generator\" content=\"All in One SEO Pro (AIOSEO) 5.0.3\" \/>\n\t\t<meta property=\"og:locale\" content=\"en_US\" \/>\n\t\t<meta property=\"og:site_name\" content=\"Aquent\" \/>\n\t\t<meta property=\"og:type\" content=\"article\" \/>\n\t\t<meta property=\"og:title\" content=\"Top 6 Digital Marketing Buzzwords Explained | Aquent\" \/>\n\t\t<meta property=\"og:description\" content=\"For anybody who works in a marketing environment, there are certain terms that crop up on a daily basis. These are common buzzwords that have become a part of every marketer\u2019s vocabulary. To anyone outside of the sector they may just seem like jargon, but understanding these terms and what they mean for your digital\" \/>\n\t\t<meta property=\"og:url\" content=\"https:\/\/www-beta.aquent.io\/en-gb\/blog\/top-6-digital-marketing-buzzwords-explained\" \/>\n\t\t<meta property=\"og:image\" content=\"https:\/\/www-beta.aquent.io\/wp-content\/uploads\/2026\/08\/Top-6-Didital-Marketing-Buzzwords-Explained-Image.png\" \/>\n\t\t<meta property=\"og:image:secure_url\" content=\"https:\/\/www-beta.aquent.io\/wp-content\/uploads\/2023\/01\/aquent-default-image.jpg\" \/>\n\t\t<meta property=\"og:image:width\" content=\"1200\" \/>\n\t\t<meta property=\"og:image:height\" content=\"669\" \/>\n\t\t<meta property=\"article:published_time\" content=\"2019-04-16T12:15:08+00:00\" \/>\n\t\t<meta property=\"article:modified_time\" content=\"2019-04-16T12:15:08+00:00\" \/>\n\t\t<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/aquent\/\" \/>\n\t\t<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n\t\t<meta name=\"twitter:site\" content=\"@Aquent\" \/>\n\t\t<meta name=\"twitter:title\" content=\"Top 6 Digital Marketing Buzzwords Explained | Aquent\" \/>\n\t\t<meta name=\"twitter:description\" content=\"For anybody who works in a marketing environment, there are certain terms that crop up on a daily basis. These are common buzzwords that have become a part of every marketer\u2019s vocabulary. To anyone outside of the sector they may just seem like jargon, but understanding these terms and what they mean for your digital\" \/>\n\t\t<meta name=\"twitter:creator\" content=\"@Aquent\" \/>\n\t\t<meta name=\"twitter:image\" content=\"https:\/\/www-beta.aquent.io\/wp-content\/uploads\/2026\/08\/Top-6-Didital-Marketing-Buzzwords-Explained-Image.png\" \/>\n\t\t<script type=\"application\/ld+json\" class=\"aioseo-schema\">\n\t\t\t{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"BlogPosting\",\"@id\":\"https:\\\/\\\/www-beta.aquent.io\\\/en-gb\\\/blog\\\/top-6-digital-marketing-buzzwords-explained#blogposting\",\"name\":\"Top 6 Digital Marketing Buzzwords Explained | Aquent\",\"headline\":\"Top 6 Digital Marketing Buzzwords Explained\",\"author\":{\"@id\":\"https:\\\/\\\/www-beta.aquent.io\\\/en-gb\\\/blog\\\/author\\\/casmithaquent-com#author\"},\"publisher\":{\"@id\":\"https:\\\/\\\/www-beta.aquent.io\\\/en-gb\\\/#organization\"},\"image\":{\"@type\":\"ImageObject\",\"url\":\"https:\\\/\\\/www-beta.aquent.io\\\/wp-content\\\/uploads\\\/2026\\\/08\\\/Top-6-Digital-Marketing-Buzzwords-Explained-Download-Digital-Marketing-Hiring-Guide.jpg\",\"@id\":\"https:\\\/\\\/www-beta.aquent.io\\\/en-gb\\\/blog\\\/top-6-digital-marketing-buzzwords-explained\\\/#articleImage\",\"width\":670,\"height\":300,\"caption\":\"Aquent Digital marketing hiring guide\"},\"datePublished\":\"2019-04-16T07:15:08-05:00\",\"dateModified\":\"2019-04-16T07:15:08-05:00\",\"inLanguage\":\"en-gb\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www-beta.aquent.io\\\/en-gb\\\/blog\\\/top-6-digital-marketing-buzzwords-explained#webpage\"},\"isPartOf\":{\"@id\":\"https:\\\/\\\/www-beta.aquent.io\\\/en-gb\\\/blog\\\/top-6-digital-marketing-buzzwords-explained#webpage\"},\"articleSection\":\"Digital Marketing, Optional\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/www-beta.aquent.io\\\/en-gb\\\/blog\\\/top-6-digital-marketing-buzzwords-explained#breadcrumblist\",\"itemListElement\":[{\"@type\":\"ListItem\",\"@id\":\"https:\\\/\\\/www-beta.aquent.io\\\/en-gb\\\/#listItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/www-beta.aquent.io\\\/en-gb\\\/\",\"nextItem\":{\"@type\":\"ListItem\",\"@id\":\"https:\\\/\\\/www-beta.aquent.io\\\/en-gb\\\/blog\\\/category\\\/digital-marketing#listItem\",\"name\":\"Digital Marketing\"}},{\"@type\":\"ListItem\",\"@id\":\"https:\\\/\\\/www-beta.aquent.io\\\/en-gb\\\/blog\\\/category\\\/digital-marketing#listItem\",\"position\":2,\"name\":\"Digital Marketing\",\"item\":\"https:\\\/\\\/www-beta.aquent.io\\\/en-gb\\\/blog\\\/category\\\/digital-marketing\",\"nextItem\":{\"@type\":\"ListItem\",\"@id\":\"https:\\\/\\\/www-beta.aquent.io\\\/en-gb\\\/blog\\\/top-6-digital-marketing-buzzwords-explained#listItem\",\"name\":\"Top 6 Digital Marketing Buzzwords Explained\"},\"previousItem\":{\"@type\":\"ListItem\",\"@id\":\"https:\\\/\\\/www-beta.aquent.io\\\/en-gb\\\/#listItem\",\"name\":\"Home\"}},{\"@type\":\"ListItem\",\"@id\":\"https:\\\/\\\/www-beta.aquent.io\\\/en-gb\\\/blog\\\/top-6-digital-marketing-buzzwords-explained#listItem\",\"position\":3,\"name\":\"Top 6 Digital Marketing Buzzwords Explained\",\"previousItem\":{\"@type\":\"ListItem\",\"@id\":\"https:\\\/\\\/www-beta.aquent.io\\\/en-gb\\\/blog\\\/category\\\/digital-marketing#listItem\",\"name\":\"Digital Marketing\"}}]},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/www-beta.aquent.io\\\/en-gb\\\/#organization\",\"name\":\"Aquent\",\"url\":\"https:\\\/\\\/www-beta.aquent.io\\\/en-gb\\\/\",\"telephone\":\"+16175355000\",\"logo\":{\"@type\":\"ImageObject\",\"url\":\"https:\\\/\\\/www-beta.aquent.io\\\/wp-content\\\/uploads\\\/2023\\\/01\\\/aquent-logo.png\",\"@id\":\"https:\\\/\\\/www-beta.aquent.io\\\/en-gb\\\/blog\\\/top-6-digital-marketing-buzzwords-explained\\\/#organizationLogo\",\"width\":152,\"height\":22},\"image\":{\"@id\":\"https:\\\/\\\/www-beta.aquent.io\\\/en-gb\\\/blog\\\/top-6-digital-marketing-buzzwords-explained\\\/#organizationLogo\"},\"sameAs\":[\"https:\\\/\\\/www.facebook.com\\\/aquent\\\/\",\"https:\\\/\\\/twitter.com\\\/Aquent\",\"https:\\\/\\\/www.linkedin.com\\\/company\\\/aquent\"]},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/www-beta.aquent.io\\\/en-gb\\\/blog\\\/author\\\/casmithaquent-com#author\",\"url\":\"https:\\\/\\\/www-beta.aquent.io\\\/en-gb\\\/blog\\\/author\\\/casmithaquent-com\",\"name\":\"Caleb Smith\",\"image\":{\"@type\":\"ImageObject\",\"@id\":\"https:\\\/\\\/www-beta.aquent.io\\\/en-gb\\\/blog\\\/top-6-digital-marketing-buzzwords-explained#authorImage\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/94e08a9cc666448b589a8f784af3b7f9ba18eb720f37eb31cab7b897385e665d?s=96&d=mm&r=g\",\"width\":96,\"height\":96,\"caption\":\"Caleb Smith\"}},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www-beta.aquent.io\\\/en-gb\\\/blog\\\/top-6-digital-marketing-buzzwords-explained#webpage\",\"url\":\"https:\\\/\\\/www-beta.aquent.io\\\/en-gb\\\/blog\\\/top-6-digital-marketing-buzzwords-explained\",\"name\":\"Top 6 Digital Marketing Buzzwords Explained | Aquent\",\"description\":\"For anybody who works in a marketing environment, there are certain terms that crop up on a daily basis. These are common buzzwords that have become a part of every marketer\\u2019s vocabulary. To anyone outside of the sector they may just seem like jargon, but understanding these terms and what they mean for your digital\",\"inLanguage\":\"en-gb\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www-beta.aquent.io\\\/en-gb\\\/#website\"},\"breadcrumb\":{\"@id\":\"https:\\\/\\\/www-beta.aquent.io\\\/en-gb\\\/blog\\\/top-6-digital-marketing-buzzwords-explained#breadcrumblist\"},\"author\":{\"@id\":\"https:\\\/\\\/www-beta.aquent.io\\\/en-gb\\\/blog\\\/author\\\/casmithaquent-com#author\"},\"creator\":{\"@id\":\"https:\\\/\\\/www-beta.aquent.io\\\/en-gb\\\/blog\\\/author\\\/casmithaquent-com#author\"},\"datePublished\":\"2019-04-16T07:15:08-05:00\",\"dateModified\":\"2019-04-16T07:15:08-05:00\"},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/www-beta.aquent.io\\\/en-gb\\\/#website\",\"url\":\"https:\\\/\\\/www-beta.aquent.io\\\/en-gb\\\/\",\"name\":\"Aquent\",\"inLanguage\":\"en-gb\",\"publisher\":{\"@id\":\"https:\\\/\\\/www-beta.aquent.io\\\/en-gb\\\/#organization\"}}]}\n\t\t<\/script>\n\t\t<!-- All in One SEO Pro -->\r\n\t\t<title>Top 6 Digital Marketing Buzzwords Explained | Aquent<\/title>\n\n","aioseo_head_json":{"title":"Top 6 Digital Marketing Buzzwords Explained | Aquent","description":"For anybody who works in a marketing environment, there are certain terms that crop up on a daily basis. These are common buzzwords that have become a part of every marketer\u2019s vocabulary. To anyone outside of the sector they may just seem like jargon, but understanding these terms and what they mean for your digital","canonical_url":"https:\/\/www-beta.aquent.io\/en-gb\/blog\/top-6-digital-marketing-buzzwords-explained","robots":"max-image-preview:large","keywords":"","webmasterTools":{"miscellaneous":""},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"BlogPosting","@id":"https:\/\/www-beta.aquent.io\/en-gb\/blog\/top-6-digital-marketing-buzzwords-explained#blogposting","name":"Top 6 Digital Marketing Buzzwords Explained | Aquent","headline":"Top 6 Digital Marketing Buzzwords Explained","author":{"@id":"https:\/\/www-beta.aquent.io\/en-gb\/blog\/author\/casmithaquent-com#author"},"publisher":{"@id":"https:\/\/www-beta.aquent.io\/en-gb\/#organization"},"image":{"@type":"ImageObject","url":"https:\/\/www-beta.aquent.io\/wp-content\/uploads\/2026\/08\/Top-6-Digital-Marketing-Buzzwords-Explained-Download-Digital-Marketing-Hiring-Guide.jpg","@id":"https:\/\/www-beta.aquent.io\/en-gb\/blog\/top-6-digital-marketing-buzzwords-explained\/#articleImage","width":670,"height":300,"caption":"Aquent Digital marketing hiring guide"},"datePublished":"2019-04-16T07:15:08-05:00","dateModified":"2019-04-16T07:15:08-05:00","inLanguage":"en-gb","mainEntityOfPage":{"@id":"https:\/\/www-beta.aquent.io\/en-gb\/blog\/top-6-digital-marketing-buzzwords-explained#webpage"},"isPartOf":{"@id":"https:\/\/www-beta.aquent.io\/en-gb\/blog\/top-6-digital-marketing-buzzwords-explained#webpage"},"articleSection":"Digital Marketing, Optional"},{"@type":"BreadcrumbList","@id":"https:\/\/www-beta.aquent.io\/en-gb\/blog\/top-6-digital-marketing-buzzwords-explained#breadcrumblist","itemListElement":[{"@type":"ListItem","@id":"https:\/\/www-beta.aquent.io\/en-gb\/#listItem","position":1,"name":"Home","item":"https:\/\/www-beta.aquent.io\/en-gb\/","nextItem":{"@type":"ListItem","@id":"https:\/\/www-beta.aquent.io\/en-gb\/blog\/category\/digital-marketing#listItem","name":"Digital Marketing"}},{"@type":"ListItem","@id":"https:\/\/www-beta.aquent.io\/en-gb\/blog\/category\/digital-marketing#listItem","position":2,"name":"Digital Marketing","item":"https:\/\/www-beta.aquent.io\/en-gb\/blog\/category\/digital-marketing","nextItem":{"@type":"ListItem","@id":"https:\/\/www-beta.aquent.io\/en-gb\/blog\/top-6-digital-marketing-buzzwords-explained#listItem","name":"Top 6 Digital Marketing Buzzwords Explained"},"previousItem":{"@type":"ListItem","@id":"https:\/\/www-beta.aquent.io\/en-gb\/#listItem","name":"Home"}},{"@type":"ListItem","@id":"https:\/\/www-beta.aquent.io\/en-gb\/blog\/top-6-digital-marketing-buzzwords-explained#listItem","position":3,"name":"Top 6 Digital Marketing Buzzwords Explained","previousItem":{"@type":"ListItem","@id":"https:\/\/www-beta.aquent.io\/en-gb\/blog\/category\/digital-marketing#listItem","name":"Digital Marketing"}}]},{"@type":"Organization","@id":"https:\/\/www-beta.aquent.io\/en-gb\/#organization","name":"Aquent","url":"https:\/\/www-beta.aquent.io\/en-gb\/","telephone":"+16175355000","logo":{"@type":"ImageObject","url":"https:\/\/www-beta.aquent.io\/wp-content\/uploads\/2023\/01\/aquent-logo.png","@id":"https:\/\/www-beta.aquent.io\/en-gb\/blog\/top-6-digital-marketing-buzzwords-explained\/#organizationLogo","width":152,"height":22},"image":{"@id":"https:\/\/www-beta.aquent.io\/en-gb\/blog\/top-6-digital-marketing-buzzwords-explained\/#organizationLogo"},"sameAs":["https:\/\/www.facebook.com\/aquent\/","https:\/\/twitter.com\/Aquent","https:\/\/www.linkedin.com\/company\/aquent"]},{"@type":"Person","@id":"https:\/\/www-beta.aquent.io\/en-gb\/blog\/author\/casmithaquent-com#author","url":"https:\/\/www-beta.aquent.io\/en-gb\/blog\/author\/casmithaquent-com","name":"Caleb Smith","image":{"@type":"ImageObject","@id":"https:\/\/www-beta.aquent.io\/en-gb\/blog\/top-6-digital-marketing-buzzwords-explained#authorImage","url":"https:\/\/secure.gravatar.com\/avatar\/94e08a9cc666448b589a8f784af3b7f9ba18eb720f37eb31cab7b897385e665d?s=96&d=mm&r=g","width":96,"height":96,"caption":"Caleb Smith"}},{"@type":"WebPage","@id":"https:\/\/www-beta.aquent.io\/en-gb\/blog\/top-6-digital-marketing-buzzwords-explained#webpage","url":"https:\/\/www-beta.aquent.io\/en-gb\/blog\/top-6-digital-marketing-buzzwords-explained","name":"Top 6 Digital Marketing Buzzwords Explained | Aquent","description":"For anybody who works in a marketing environment, there are certain terms that crop up on a daily basis. These are common buzzwords that have become a part of every marketer\u2019s vocabulary. To anyone outside of the sector they may just seem like jargon, but understanding these terms and what they mean for your digital","inLanguage":"en-gb","isPartOf":{"@id":"https:\/\/www-beta.aquent.io\/en-gb\/#website"},"breadcrumb":{"@id":"https:\/\/www-beta.aquent.io\/en-gb\/blog\/top-6-digital-marketing-buzzwords-explained#breadcrumblist"},"author":{"@id":"https:\/\/www-beta.aquent.io\/en-gb\/blog\/author\/casmithaquent-com#author"},"creator":{"@id":"https:\/\/www-beta.aquent.io\/en-gb\/blog\/author\/casmithaquent-com#author"},"datePublished":"2019-04-16T07:15:08-05:00","dateModified":"2019-04-16T07:15:08-05:00"},{"@type":"WebSite","@id":"https:\/\/www-beta.aquent.io\/en-gb\/#website","url":"https:\/\/www-beta.aquent.io\/en-gb\/","name":"Aquent","inLanguage":"en-gb","publisher":{"@id":"https:\/\/www-beta.aquent.io\/en-gb\/#organization"}}]},"og:locale":"en_US","og:site_name":"Aquent","og:type":"article","og:title":"Top 6 Digital Marketing Buzzwords Explained | Aquent","og:description":"For anybody who works in a marketing environment, there are certain terms that crop up on a daily basis. These are common buzzwords that have become a part of every marketer\u2019s vocabulary. To anyone outside of the sector they may just seem like jargon, but understanding these terms and what they mean for your digital","og:url":"https:\/\/www-beta.aquent.io\/en-gb\/blog\/top-6-digital-marketing-buzzwords-explained","og:image":"https:\/\/www-beta.aquent.io\/wp-content\/uploads\/2026\/08\/Top-6-Didital-Marketing-Buzzwords-Explained-Image.png","og:image:secure_url":"https:\/\/www-beta.aquent.io\/wp-content\/uploads\/2023\/01\/aquent-default-image.jpg","og:image:width":1200,"og:image:height":669,"article:published_time":"2019-04-16T12:15:08+00:00","article:modified_time":"2019-04-16T12:15:08+00:00","article:publisher":"https:\/\/www.facebook.com\/aquent\/","twitter:card":"summary_large_image","twitter:site":"@Aquent","twitter:title":"Top 6 Digital Marketing Buzzwords Explained | Aquent","twitter:description":"For anybody who works in a marketing environment, there are certain terms that crop up on a daily basis. These are common buzzwords that have become a part of every marketer\u2019s vocabulary. To anyone outside of the sector they may just seem like jargon, but understanding these terms and what they mean for your digital","twitter:creator":"@Aquent","twitter:image":"https:\/\/www-beta.aquent.io\/wp-content\/uploads\/2026\/08\/Top-6-Didital-Marketing-Buzzwords-Explained-Image.png"},"aioseo_meta_data":{"post_id":"17213","title":null,"description":null,"keywords":[],"keyphrases":{"focus":{"keyphrase":"","score":0,"analysis":{"keyphraseInTitle":{"score":0,"maxScore":9,"error":1}}},"additional":[]},"primary_term":null,"canonical_url":null,"og_title":null,"og_description":null,"og_object_type":"default","og_image_type":"default","og_image_url":null,"og_image_width":null,"og_image_height":null,"og_image_custom_url":null,"og_image_custom_fields":null,"og_video":"","og_custom_url":null,"og_article_section":null,"og_article_tags":[],"twitter_use_og":false,"twitter_card":"default","twitter_image_type":"default","twitter_image_url":null,"twitter_image_custom_url":null,"twitter_image_custom_fields":null,"twitter_title":null,"twitter_description":null,"schema":{"blockGraphs":[],"customGraphs":[],"default":{"data":{"Article":[],"Course":[],"Dataset":[],"FAQPage":[],"Movie":[],"Person":[],"Product":[],"ProductReview":[],"Car":[],"Recipe":[],"Service":[],"SoftwareApplication":[],"WebPage":[]},"graphName":"BlogPosting","isEnabled":true},"graphs":[]},"schema_type":"default","schema_type_options":null,"pillar_content":false,"robots_default":true,"robots_noindex":false,"robots_noarchive":false,"robots_nosnippet":false,"robots_nofollow":false,"robots_noimageindex":false,"robots_noodp":false,"robots_notranslate":false,"robots_max_snippet":"-1","robots_max_videopreview":"-1","robots_max_imagepreview":"large","priority":null,"frequency":"default","local_seo":null,"seo_analyzer_scan_date":"2026-08-20 22:17:04","breadcrumb_settings":null,"limit_modified_date":0,"open_ai":"{\"title\":{\"suggestions\":[],\"usage\":0},\"description\":{\"suggestions\":[],\"usage\":0}}","ai":null,"created":"2026-08-20 20:57:15","updated":"2026-08-20 23:03:09","focus_keyword":null,"additional_keywords":null,"truseo_locale":null},"aioseo_breadcrumb":"<div class=\"aioseo-breadcrumbs\"><span class=\"aioseo-breadcrumb\">\n\t<a href=\"https:\/\/www-beta.aquent.io\/en-gb\/\" title=\"Home\">Home<\/a>\n<\/span><span class=\"aioseo-breadcrumb-separator\">\u00bb<\/span><span class=\"aioseo-breadcrumb\">\n\t<a href=\"https:\/\/www-beta.aquent.io\/en-gb\/blog\/category\/digital-marketing\" title=\"Digital Marketing\">Digital Marketing<\/a>\n<\/span><span class=\"aioseo-breadcrumb-separator\">\u00bb<\/span><span class=\"aioseo-breadcrumb\">\n\tTop 6 Digital Marketing Buzzwords Explained\n<\/span><\/div>","aioseo_breadcrumb_json":[{"label":"Home","link":"https:\/\/www-beta.aquent.io\/en-gb\/"},{"label":"Digital Marketing","link":"https:\/\/www-beta.aquent.io\/en-gb\/blog\/category\/digital-marketing"},{"label":"Top 6 Digital Marketing Buzzwords Explained","link":"https:\/\/www-beta.aquent.io\/en-gb\/blog\/top-6-digital-marketing-buzzwords-explained"}],"modified_by":null,"_links":{"self":[{"href":"https:\/\/www-beta.aquent.io\/en-gb\/wp-json\/wp\/v2\/posts\/17213","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www-beta.aquent.io\/en-gb\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www-beta.aquent.io\/en-gb\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www-beta.aquent.io\/en-gb\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www-beta.aquent.io\/en-gb\/wp-json\/wp\/v2\/comments?post=17213"}],"version-history":[{"count":0,"href":"https:\/\/www-beta.aquent.io\/en-gb\/wp-json\/wp\/v2\/posts\/17213\/revisions"}],"wp:attachment":[{"href":"https:\/\/www-beta.aquent.io\/en-gb\/wp-json\/wp\/v2\/media?parent=17213"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www-beta.aquent.io\/en-gb\/wp-json\/wp\/v2\/categories?post=17213"},{"taxonomy":"capabilities","embeddable":true,"href":"https:\/\/www-beta.aquent.io\/en-gb\/wp-json\/wp\/v2\/capabilities?post=17213"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}